Based on Secondary research and existing data from the Market Scan reports, growth sectors which are experiencing relatively higher growth were identified as below for harvesting the youth job hunters. The sectors were Retail, Healthcare, Hospitality, Security, IT & IT Enabled Services, Construction and Textiles.
EGMM job models where local teachers are trained; modules are created with the help of industry and placements given for training in Rural Retail Academy, English, Soft Skills & Computers Academy, Security Academy, Customized trainings linked to new investments like rural BPOs/ manufacturing sectors .
Prominent industry players who have partnered with the government in the EGMM for training and placement mission are: Dr. Reddy’s Foundation, LABS CMC; Tally Construction, NAC/ CIDC/ MAYTAS/ LANCO Textiles, IL&FS/ ALT. On the other hand the MNCs and prominent industrial groups who have offered to become mentors and recruiters are: Hindustan Unilever Ltd., Trinetra-Birla, Heritage, Reliance Fresh, Spencers, Tata Teleservices, Futures group (Pantaloons, Hyderabad Central Mall), Big Bazaar, Mc Donald’s Café Coffee Day, Pizza Hut, HDFC Bank, Apache, G-4 Securitas, Aravind Mills, Wonder Blu, Stallion Garments, Brandex and SCWEC .
The large network of 6,00,000 rural women self-help groups (SHGs) through job committees and job resource persons identify needy youth and consul them on the opportunities available and compile data in Telugu and English on the EGMM main frame. The EGMM provided the job seekers cheap accommodation for the first one month. The EGMM is a blessing in disguise to resolve the problems of unemployment in both rural and urban centres.
The Y S Rajasekhar Reddy Government took various other initiatives to ensure jobs for the unemployed educate youth in rural and urban areas. It is organizing Udyog melas in collaborations with IT and other corporate houses to ensure that the right skilled youth got right jobs. Among the various campaigns taken up by the government were
- Campaign for protection of environment and clean Hussainsagar Lake in Hyderabad.
- Campaign for colorless clay Ganesh during Ganesh Festivals.
- Asha Campaign against HIV/AIDS
- Be bold campaign for HIV testing among youth.
- 10 K walkathons in Hyderabad, Vijayawada and Visakhapatnam.